SaaS companies are constantly looking for effective methods to improve their customer acquisition process using advertising. As a result, tons of how-to guides and case Image Manipulation studies from the most trusted marketers promise you fast and sure results. But in reality, not all advertising strategies will be profitable for your SaaS Image Manipulation business. In SaaS, you need unique, first-hand approaches to different advertising techniques that work in this industry. As a SaaS startup, we at Chanty have tried many user acquisition methods such as Image Manipulation search engine optimization, content marketing, guest blogging, social media, etc.
Finally, the day arrived when we decided to try Facebook Ads. Initially, we weren't sure if Facebook was a good channel for Image Manipulation SaaS advertising. Moreover, we had no idea of the best methods to market our messaging product. But our marketing team was keen to try it out. Facebook Ads for SaaS Businesses Majority of people think that Facebook is the place Image Manipulation where they can connect with friends and relatives, find interesting news and, of course, look at pictures of cute cats. Therefore, most SaaS companies share a common thought that advertising on Facebook is useless for their businesses. This network is generally considered Image Manipulation a great tool for B2C businesses, where advertisers can offer discounts, promote sales, and showcase new sweatshirts.
Naturally, these tactics don't suit the SaaS crowd. On the other hand, the companies you want to sell your software to are made up of people Image Manipulation who are decision makers in your field. And people are on Facebook! Facebook ads, with their robust targeting options, are a great way to reach them via the industry they work in or their job titles. Generally speaking, there is simply no reason not to promote a business product on Image Manipulation Facebook. And that's exactly what this article is about: our experience marketing our SaaS product online using a basic Google Form survey. This simple yet effective strategy helped us understand Image Manipulation who our potential customers were, create laser-targeted Facebook targeting, and triple our Facebook CTR. Why Your Facebook SaaS Ad Campaign Might Fail At First (Like Ours) When it comes Image Manipulation to improving the results of your ad ca