Sitelinks are the king of all AdWords ad display options. They are by far the most versatile extensions. They serve accounts in all industries, appear E-Commerce Photo Editing on all devices, and advertisers can use them to say almost anything. Even better, after enabling these bad guys, you've literally never encountered an account that does n't have a high E-Commerce Photo Editing CTR . According to Google's crew, the presence of a sitelink usually increases your ad's CTR by 10-20% (+ 20-50% for brand search). Site link FTW. I've been preaching the wonders of these extensions for years (evidence: I covered them in one of the first blog posts I've ever had). Still, I haven't really delved into sitelink best practices. It's better than being late, isn't it? Below is a list of recommendations and prohibitions that will help you get the most out of these truly magical extensions without further hassle.
It's time to find out why your text ads are wasting E-Commerce Photo Editing money. Run the free Google Ads Performance Grader and get your account audited right away. DO Keep Them Short and Sweet Google allows advertisers to include up to 25 characters in their sitelink description, but just because there's extra space doesn't mean you need to E-Commerce Photo Editing use it. According to Google, a more concise link copy will perform better. We recommend aiming for a baseline of 18 to 20 characters for desktop links and 12 to 15 characters for mobile. This ensures that SERP does not truncate messaging. Do n't forget to set them There is almost no need for sitelink maintenance, but it's okay to check in from time to time. Periodically go to the Ad Display Options tab to see the performance metrics for each sitelink.
Here are some notable indicators: Impressions : If a E-Commerce Photo Editing particular sitelink has a low impression, Google may be passing it for some reason. Edit the link and try rotating it again. CTR : If you have a high CTR , you're nailing the descriptive text of the link. If it is low, it means that the copy is not sympathetic to the viewer. Is this page related to E-Commerce Photo Editing a campaign / ad group theme? Can I remake the copy to make it more attractive? Conversion rate : If your CVR is high, tap your back. If they are low, pay special attention to the page that sends the visitor. Are you doing your best? Is it accurately represented in the link text and gives the searcher proper expectations? Sitelink report For more information, use the segment dropdown to see "This Extension and Other Extensions". This will give you an idea of how much direct interaction a particular sitelink received and how it compares to other components of your ad. DO will create a site link for your Bing Ads campaign.